I suppose the main reason people love the nike shox so much is the superior comfort levels it gives people which many people have told me has become the main factor in the purchase of a new pair of sneakers. Comfort is also very important if you intend to use your new sneakers for any type of sport eg running. A pair of sneakers that does not fit well or use the wrong type of technology for support will very quickly become incredibly painful.When Nike shox where first developed in the early 90s they used Nikes famous Air bubble technology. Using the bubble system Nike were able to harness the power or air to produce the ultimate springback effect for the wearer. The design of Nike shox also provided another great reason to pick up a pair. At the time of launch they were like no other pair of sneakers of the market, plus given the fact that they were quite cheap compared to similar adidas which in comparison look quite boring in my opinion.
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